Updates to Google's Quality Score : Best Practices in B2B Demand Generation

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Mr. Stewart leads demand generation programs for Demandbase and is a recognized thought leader in the B2B lead generation and lead management space. He founded and leads the Salesforce.com user group in Salesforce.com’s headquarters location (San Francisco) and was one of the first 500 people to complete the Salesforce.com Certified Administrator process. He has spent 10+ years in B2B telesales, demand generation, lead management and marketing operations with a variety of businesses including Maxager Technology, MarketLive, and Inference Corporation. Mr. Stewart has advised emerging software companies including Spoke and Kieden (acquired by Salesforce.com). He earned his BA in English from Rutgers University.

Chris Golec

Mr. Golec is CEO of Demandbase – a provider of On Demand Software and Services to improve demand generation at B2B companies. Prior to founding the company in 2005, he co-founded Supplybase in the mid-90’s. Supplybase was a successful supply chain software company that created significant customer value before being acquired by i2 Technologies in 2000 as part of the largest software merger in history. Before entering the software industry, Mr. Golec spent the previous 10 years of his career with GM, DuPont, and GE serving in engineering, sales and marketing roles. He holds a B.S. in Chemical Engineering and an M.B.A.

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Updates to Google's Quality Score

By Kirk Crenshaw - February 15, 2007

Updates to Google's Quality Score - Coming Next Week

Google has just announced new updates to their quality score:

Google Quality Score Updates

I'm excited about these updates since they are now providing some transparency into Quality Score (Maybe pressure from Yahoo's new Panama releases Quality Score visibility?) Before this new feature, you had to basically guess on how well you are doing by checking on your minimum bid (the lower your min bid, the better). Now Google will give you feedback by a 3 point scale (Great, OK, and Poor) - I know it's only three levels, but it's a start.

Also, I noticed that Google will have lower minimum bids on keywords with little history - What is the significance? Well, it's great for those of us who have been focused on "long tail words" - We should expect lower minimum bids.

February 15, 2007 in Search Marketing | Permalink