Don’t Waste Your Thank You Pages and Auto-Response Emails

By Kirk Crenshaw

Strike While the Iron is Hot – Deepen Your Relationship With Prospects through Your Thank You Pages and Auto Response Emails

Whether a prospect responds to an email, comes to you from paid search or even signs-up for a webinar – Don’t forget to cross promote other offers through your landing pages and auto-response emails.  This works exceptionally well since the prospect has already demonstrated they want to learn more about you. 

In fact, I’ve seen 10 – 20% bumps in offer responses.  The key is to promote something that is relevant to the offer that the prospect just responded to, and a logical step in the purchase process.  For example, if a prospect just responded to a case study, provide the opportunity to sign up for a product demo.  If they responded to a whitepaper, offer a link to a relevant webinar.

Chief Marketer recently posted some great articles on this concept:

• Urgent: Why You Should Put House Ads in Your Transactional E-mails Starting Tomorrow
• The Thank-You Page Should Say More Than Thank You

This is something you can implement today, and see immediate results.  Give it a try!