By Kirk Crenshaw
PPA Opens Up to the World
Google has just decided to expand their Pay-Per-Action Beta Worldwide to include all those who have received over 500 conversions in the last 30-days. Here’s the news from Google:
Pay-Per-Action Beta Expanding Globally
What is (Pay-Per-Action) PPA? This is an exciting new model that will give advertisers even more control over their spend. This allows advertisers to pay only for completed
actions that they define: a completed sale, a lead, or even a page
view. It basically changes an advertiser’s focus from refining cost per click and conversions to that of optimizing a defined conversion process (to ensure that the completed actions are driving the right sales/prospects).
Another interesting aspect of PPA is the potential reduction in click fraud. Now a defined action has to be completed vs. a simple click.
Unfortunately it is only available on their content network – for now.
I’m hoping to see an invite soon!
This is certainly an interesting development and I as well am trying hard to get my invite! 500 monthly conversions..
That is something new and good for most advertisers and the potential of reducing click fraud could really help alot with advertisers expenses