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Tour de Force.com

Salesforce.com’s On Demand Road Show

I may need another week before I can bring you side two of my new favorite album, A Nations Business ‘Executive Seminar in Sound’ – How to Get Your Ideas Across.” Circa 1970. But I did attend the Salesforce.com event here in San Francisco yesterday, and wrote up a short summary of the keynote for Salesforcetimes.com. Here’s an excerpt:

"Pricing was announced for this type of service, and Benioff called it “Cloud Pricing, Development as a Service.” Two tiers are available…$5 per login or $50 per month for unlimited logins. It was unclear exactly what this meant, but questions at the end of the presentation hoped to clarify whether this was in addition to or in replace of a Salesforce.com subscription. Benioff confirmed that it was, indeed, in place of a Salesforce.com subscription. This will enable developers to create stand-alone applications on the Force.com platform (which includes all infrastructure costs) and then sell subscriptions to it for $50 per seat per month, plus whatever they add on for their own application.

In theory, the smart move for developers would be to develop an AppExchange version of their applications at a lower price point in addition to the stand-alone version, but it will be interesting to see how the force.com community responds after having time to digest the announcement."

Check out the full article here.

About Jason Stewart

Mr. Stewart leads demand generation programs for Demandbase and is a recognized marketing technologist and thought leader in the B2B lead generation and lead management space. He founded and leads the Salesforce.com user group in San Francisco and was one of the first 500 people to complete the Salesforce.com Certified Administrator process. He has spent 12 years in B2B telesales, demand generation, lead management and marketing operations with a variety of public and privately held software companies. He earned his BA in English from Rutgers University.
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