Utilizing the built-in marketing functionality within Salesforce.com
I’m still behind on side two of the "Executive Seminar in Sound," due in large part to a family trip to Disneyland during one of the most severe storms to hit southern California in recent memory. Which actually made it a lot of fun.
I did do this on-demand webinar for Salesforce.com, however, discussing some best practices for how to track ROI of your marketing campaigns using Salesforce.com’s built-in marketing functionality. After you fill in the form, I am on part one (though both parts make for good viewing).
Here is the description from Salesforce.com:
Salesforce Marketing: Boost Your Success from Campaign to Close
Learn how Salesforce Marketing boosts your success from campaign to
close—with powerful features for lead, list, and campaign management, plus
easy-to-implement best practices. Discover how to:
- Generate more demand with precision-targeted
multichannel campaigns - Eliminate lost leads through automated
hand-off - Customize and track end-to-end real-time ROI
at a click of a mouse - Boost bottom-line success through seamless
integration with sales
Access it here.
