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Even More Fun with Google Analytics

Posted on April 24, 2008 by Jason Stewart

I gave a talk yesterday at the Vertical Response spring marketing conference, which featured speakers on all kinds of fun topics including email marketing, email deliverability, online survey tools, blogging and Web 2.0, direct mail and more. My session was called Advanced Tracking and Reporting From Your Email Campaigns to Dollars in the Bank.

Jeremy Engler from Vertical Response did a great job demonstrating the testing, reporting and integration with Google Analytics baked right in to the VR email system. I talked very generally about Google Analytics and walked through the case study which I described here.

Vertical Response wants to do a webinar with this content, so I will keep you posted on when it becomes available. And thanks to the whole VR team for putting together a great event!

About Jason Stewart

Mr. Stewart leads demand generation programs for Demandbase and is a recognized marketing technologist and thought leader in the B2B lead generation and lead management space. He founded and leads the Salesforce.com user group in San Francisco and was one of the first 500 people to complete the Salesforce.com Certified Administrator process. He has spent 12 years in B2B telesales, demand generation, lead management and marketing operations with a variety of public and privately held software companies. He earned his BA in English from Rutgers University.
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