Google Adwords Editor - I Love This Thing

If you are managing your Google Adwords campaigns, and are not yet using the Adwords Editor, do yourself a favor. Go download it now.

The single best thing I have used it for so far has been easily and instantly moving groups of keywords from one ad group to another. No muss, no fuss.

The only issue is that you need log in the old-fashioned way to go into the ad groups you have moved keywords to and adjust the individual settings on the keywords. Things like preferred ad location are not editable in the Adwords Editor yet, but that's one thing that is pretty quick and easy to update within the product itself.

My wife was a big eBayer for a while, and I remember how excited she was when she discovered their off-line tool for updating large quantities of listings all at once. I understand how she felt now.

This thing rules.

Comments

[Anthony Buchalka]

Yes I agree AdWords Editor is a great tool for managing your adwords campaigns. I am using it as well and it saves hours of work.

[kirt]

I have been using Google Adwords Editor since I started my PPC Campaign and it really help me out testing which ads that works best and making adjustment with those ads also its much easy and fast to set a new ad group and its well organized