Microtargeting White Paper Coming in May

Demandbase is releasing a white paper in mid-may called Microtargeting: Getting Macro Results from Micro Campaigns. Stay tuned for info on availability. Here's a little taste...

Getting the right message to the right person at the right time is crucial in today’s high-stakes B-to-B marketing game. With marketing budgets stretched to the limit, smart companies are realizing the best way to improve marketing ROI is to improve campaign relevance – and targeting messages to generalized groups just isn’t enough. Instead, B-to-B marketers need to engage in “microtargeting,” where they communicate relevant messages to individuals or small groups of contacts with similar business needs. Highly-targeted email campaigns or focused telemarketing initiatives are a great way to engage potential customers, build brand image, strengthen privacy and dramatically increase sales.