Many of you may know about Google’s tools for webmasters already, but if you don’t (and you have responsibility for search engine optimization of your website) you go take the tour and then have your webmaster set it up.
Here’s just a few questions you’ll be able to answer about how Google sees your site…
- When is the last time Googlebot crawled my website?
- Did it find any dead links and what were they?
- Are there any changes I should make to descriptions and metadata to help improve my search rankings?
- Which natural search queries most often returned pages from my site, and which of them were clicked?
- How is my site indexed by Google, and which pages are indexed?
- Which other sites point to my site?
You can also make sure Google knows where your site map is, and is crawling it. And if you don’t have a site map, go build one and then subscribe to the webmaster tools, which is completely free to use.
