If you liked my posts on How to Get Your Ideas Across (business communication circa 1970) you might like this….
Back in 1965, stores would allow people to take a record album home with them with a very unique advertisement for one of their products. In exchange for bringing the record back, they would get a discount on said product. BoingBoing saw this post and pointed to it, but here is the direct link to The Most Important Event of the Year.
About Jason Stewart
Mr. Stewart leads demand generation programs for Demandbase and is a recognized marketing technologist and thought leader in the B2B lead generation and lead management space. He founded and leads the Salesforce.com user group in San Francisco and was one of the first 500 people to complete the Salesforce.com Certified Administrator process. He has spent 12 years in B2B telesales, demand generation, lead management and marketing operations with a variety of public and privately held software companies. He earned his BA in English from Rutgers University.
