Sharing a post from one of my favorite marketing blogs, Brand Autopsy. Interesting because he refers to a column in Advertising Age wherein the authors recommend not advertising. Check it out here.
The bottom line is, good customer service and a product that works are more deserving of the $$$ than a new campaign. What sort of shape are you in, support and service-wise? I’m not saying you should allow the perfect to be the enemy of the good…but are you even good?
Keep reading through the comments, some lively debate. Good stuff.
About Jason Stewart
Mr. Stewart leads demand generation programs for Demandbase and is a recognized marketing technologist and thought leader in the B2B lead generation and lead management space. He founded and leads the Salesforce.com user group in San Francisco and was one of the first 500 people to complete the Salesforce.com Certified Administrator process. He has spent 12 years in B2B telesales, demand generation, lead management and marketing operations with a variety of public and privately held software companies. He earned his BA in English from Rutgers University.
