It has been generating buzz in any number of places, so he must know what he is talking about…
BzzAgent John Balter has written an book called The Word of Mouth Manual, Volume II and it is available for free as an eBook from a few selected blogs. Wow, even that is a good idea…"you are one of only a dozen sources for this book online, should you want to brag/write about that fact…"
I’ve read the first ten pages and look forward to plowing through it. Download it free (!) from any of the blogs listed here, or look it up on Amazon if you want to pay $45 for the hard copy.
About Jason Stewart
Mr. Stewart leads demand generation programs for Demandbase and is a recognized marketing technologist and thought leader in the B2B lead generation and lead management space. He founded and leads the Salesforce.com user group in San Francisco and was one of the first 500 people to complete the Salesforce.com Certified Administrator process. He has spent 12 years in B2B telesales, demand generation, lead management and marketing operations with a variety of public and privately held software companies. He earned his BA in English from Rutgers University.
