Let me first apologize for having been silent for a few weeks, but as you have (hopefully) heard, Demandbase officially launched today, announcing not only Demandbase Central™ (our platform for cleansing and scoring business contact information from leading data providers) and Demandbase Direct™ (the solution through which B2B marketers and salespeople can purcahse them) but also a brand new free desktop widget called Demandbase Stream™.
Demandbase Stream is the first browserless Web application (built with Adobe® AIR™) that enables sales and marketing people to find out which businesses are visiting their Web site, what their interests are, and who to contact. By downloading the free Demandbase Stream tool and connecting it to a Web site and to Demandbase Direct, anyone can turn passive Web visits into actionable sales leads. From a ticker that runs across the desktop users can view business traffic information, company details, and recommended contacts in minutes. Users can also set preferences to filter traffic from outside a sales territory or from Internet Service Providers (ISP’s).
Catch a glimpse and download Stream at demandbasestream.com. Did I mention it’s free?
If sales people only have the company name and a contact then they miss the lead qualification. Thus calling blindly and too much.
The lead qualification can only be derived from the pages visited, duration of visit, returning visits by all the visitors of the company. Also the level of interest is important: just one page is not a lead.
Take a look at LEADSExplorer for these functions and features for both lead generation and customer retention.
Thanks for bringing that up! Stream does all of those things, and is also backed by a database of more than 6 million business contacts you can access directly from Stream! You can see number of pages viewed, which pages were viewed, and on and on. Plus, you have the advanced B2B web analytics of the Demandbase Professional online suite.