Demandbase CEO Chris Golec has written an article for www.destinationcrm.com called 5 Key Elements of Microtargeting…here’s an excerpt:
"B2B marketers are increasingly adopting microtargeting to get superior
results. AG Salesworks, a rapidly growing marketing services firm
needed to boost the effectiveness of its client’s sales and marketing
programs. AG Saleworks knew that the greatest leverage would come from
improving the relevancy and accuracy of the contact data it used in
their campaigns. The company set out to improve the quality of the
contacts in its marketing lists, and to segment the contacts based on
their interests, behavior, response rates and demographic information."
Check it out here.
