There has been a lot of great coverage of the Demandbase launch, especially regarding the new Demandbase Stream™ free desktop tool. One piece in particular could be of interest to B2B marketers…Demandbase: A New Twist In The Lead Management Automation Market by Laura Ramos at Forrester Research.
Her take on Demandbase Stream is really great, but she goes on to talk about the lead management automation space in general, as well as a set of guidelines to consider if you are investigating any sort of technology to help manage demand generation.
Check it out here.
About Jason Stewart
Mr. Stewart leads demand generation programs for Demandbase and is a recognized marketing technologist and thought leader in the B2B lead generation and lead management space. He founded and leads the Salesforce.com user group in San Francisco and was one of the first 500 people to complete the Salesforce.com Certified Administrator process. He has spent 12 years in B2B telesales, demand generation, lead management and marketing operations with a variety of public and privately held software companies. He earned his BA in English from Rutgers University.
