December 4, 2009
BtoB Online
Demandbase Professional for Publishers Debuts

December 1, 2009
DemandGen Report
Leading Demand Gen Solution Providers Connect To Form “The Marketing Cloud”

November, 2009
DestinationCRM
Climbing to New Heights of Lead Generation

November, 2009
Harvard Business Review
Paths to Revenue: Mid-Market CEOs Share Best Practices

October 12, 2009
DemandGen Report
Demandbase Adds Analytics To Provide Deeper Insights Into Lead Sources, Behavior

October 6, 2009
BtoB Online
Demandbase Enhances Customer Acquisition Solution

September, 2009
Business Week
To Generate Sales Leads, Develop an Inbound Marketing Strategy

Demandbase In the News

Jason Stewart

Mr. Stewart leads demand generation programs for Demandbase and is a recognized thought leader in the B2B lead generation and lead management space. He founded and leads the Salesforce.com user group in Salesforce.com’s headquarters location (San Francisco) and was one of the first 500 people to complete the Salesforce.com Certified Administrator process. He has spent 10+ years in B2B telesales, demand generation, lead management and marketing operations with a variety of businesses including Maxager Technology, MarketLive, and Inference Corporation. Mr. Stewart has advised emerging software companies including Spoke and Kieden (acquired by Salesforce.com). He earned his BA in English from Rutgers University.

View Jason Stewart's profile on LinkedIn


Chris Golec

Mr. Golec is CEO of Demandbase – a provider of On Demand Software and Services to improve demand generation at B2B companies. Prior to founding the company in 2005, he co-founded Supplybase in the mid-90’s. Supplybase was a successful supply chain software company that created significant customer value before being acquired by i2 Technologies in 2000 as part of the largest software merger in history. Before entering the software industry, Mr. Golec spent the previous 10 years of his career with GM, DuPont, and GE serving in engineering, sales and marketing roles. He holds a B.S. in Chemical Engineering and an M.B.A.

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One of the First 500 ... I Hope ...

Well I did it, I signed up to take the test to become one of the "first 500" certified Salesforce.com administrators. Talked a bit about it in my post here, and I'm making the trek down to San Mateo to take the test next week. 60 multiple choice questions of Salesforce.com goodness. I downloaded the study guide, checked out the sample questions...and promptly had a minor heart attack.

I've been a "power user" for 4 years, built custom apps, implemented from scratch at one company and helped with a few others. I'm the guy people call with Salesforce.com questions...and I usually have the answers! But maybe this certification won't be the piece of cake I thought it was...and that kind of makes me want it more.

One of the beauties of Salesforce.com is the ease of use. When you understand the way it works, and how things relate to each other, it is easy to accomplish so much with very little further instruction. Or, there are easy to find hints or recommendations within the help and training section. I feel like if the exam were a "practical exam" which set me in front of a browser and asked me to accomplish things there would be no problem. But that's not how it works. There are 60 multiple choice questions, and you need to get 67% of them right in 90 minutes to pass.

Here is a sample questions from the study guide:

  • Which of the following is a standard profile? (Select all that apply.)
    • A. Sales User
    • B. Marketing User
    • C. Invoice Manager
    • D. Contract Manager

Umm...Sales User, right? After all, Salesforce.com was born as an SFA tool and the majority of users are sales users so they should be set up right out of the box....and yes on Marketing User, but not the other two...I don't know, it's been a long time and I've created a ton of my own profiles, which ones did I create and which ones came with? Um...A and B?

WRONG! Sales User is not a standard profile.The answer is B (Marketing User) and D (Contract Manager). 

I exchanged an email with a colleague with some connections at Salesforce.com regarding the exam last week, and her suggestion was to beware of the nitpicky questions like "how many custom fields are allowed on a record in Professional edition" and to prepare by downloading and printing out the user guide and making notes in the margins. The full user guide is 1700 pages long! I've never used Professional Edition! Holy cow!

I need to go study. Any tips or tricks welcome. Please post below. Please. ;-)

Great Post from Forrester

There has been a lot of great coverage of the Demandbase launch, especially regarding the new Demandbase Stream™ free desktop tool. One piece in particular could be of interest to B2B marketers...Demandbase: A New Twist In The Lead Management Automation Market by Laura Ramos at Forrester Research.

Her take on Demandbase Stream is really great, but she goes on to talk about the lead management automation space in general, as well as a set of guidelines to consider if you are investigating any sort of technology to help manage demand generation.

Check it out here.