The recordings are up!
Here is the session I did at Dreamforce on Monday, November 3rd: Lead Management 101
Dreamforce abstract: Do you understand your entire lead lifecycle?
The experts at salesforce.com are here to help! This session features best practices for lead
management, such as how to route leads to the right sales teams, build effective qualification and
conversion processes, capitalize on workflow automation, and plenty more.
I spoke specifically about the differences between leads, accounts and contacts in Salesforce.com, lead scoring, landing pages and workflow rules.
Access the recording here.
About Jason Stewart
Mr. Stewart leads demand generation programs for Demandbase and is a recognized marketing technologist and thought leader in the B2B lead generation and lead management space. He founded and leads the Salesforce.com user group in San Francisco and was one of the first 500 people to complete the Salesforce.com Certified Administrator process. He has spent 12 years in B2B telesales, demand generation, lead management and marketing operations with a variety of public and privately held software companies. He earned his BA in English from Rutgers University.
Thank you for you discussion on lead scoring. I hope to share the inputs that you have given to my own audience in my blog. I also covered lead scoring myself.