One last recorded presentation from Dreamforce…Secrets to Email Campaign Success.
I was on a panel with Charlie McKinney from McKesson talking about email marketing and focusing on various topics like deliverability, targeting and audience, content, tracking, email marketing analytics and best practices for follow-up. Charlie was talking about ExactTarget, and I focused on Vertical Response, two email marketing partners of Salesforce.com.
Here is the abstract from Salesforce.com:
Don’t waste your marketing dollars — or your
credibility — on email campaigns that don’t produce results. Our panel of email marketing experts
shares the secrets of success and answers your questions on list-building techniques and email
marketing. Hear the latest trends, evolving opinions, and newest strategies — and take home tips
for improving your email response rates today!
