Dreamforce 2008 Session Recording: Lead Management 101 : Best Practices in B2B Demand Generation

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Mr. Stewart leads demand generation programs for Demandbase and is a recognized thought leader in the B2B lead generation and lead management space. He founded and leads the Salesforce.com user group in Salesforce.com’s headquarters location (San Francisco) and was one of the first 500 people to complete the Salesforce.com Certified Administrator process. He has spent 10+ years in B2B telesales, demand generation, lead management and marketing operations with a variety of businesses including Maxager Technology, MarketLive, and Inference Corporation. Mr. Stewart has advised emerging software companies including Spoke and Kieden (acquired by Salesforce.com). He earned his BA in English from Rutgers University.

Chris Golec

Mr. Golec is CEO of Demandbase – a provider of On Demand Software and Services to improve demand generation at B2B companies. Prior to founding the company in 2005, he co-founded Supplybase in the mid-90’s. Supplybase was a successful supply chain software company that created significant customer value before being acquired by i2 Technologies in 2000 as part of the largest software merger in history. Before entering the software industry, Mr. Golec spent the previous 10 years of his career with GM, DuPont, and GE serving in engineering, sales and marketing roles. He holds a B.S. in Chemical Engineering and an M.B.A.

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Dreamforce 2008 Session Recording: Lead Management 101

The recordings are up!

Here is the session I did at Dreamforce on Monday, November 3rd: Lead Management 101

Dreamforce abstract: Do you understand your entire lead lifecycle? The experts at salesforce.com are here to help! This session features best practices for lead management, such as how to route leads to the right sales teams, build effective qualification and conversion processes, capitalize on workflow automation, and plenty more.

I spoke specifically about the differences between leads, accounts and contacts in Salesforce.com, lead scoring, landing pages and workflow rules.

Access the recording here.

November 10, 2008 in Business to Business (B2B) Marketing, Dreamforce, Lead Generation, Demand Generation, Lead Scoring, Salesforce.com | Permalink

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Comments

Thank you for you discussion on lead scoring. I hope to share the inputs that you have given to my own audience in my blog. I also covered lead scoring myself.

Posted by: Perry | November 27, 2008 at 05:30 PM