Dreamforce 2008 Session Recording: Secrets to Email Campaign Success : Best Practices in B2B Demand Generation

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Mr. Stewart leads demand generation programs for Demandbase and is a recognized thought leader in the B2B lead generation and lead management space. He founded and leads the Salesforce.com user group in Salesforce.com’s headquarters location (San Francisco) and was one of the first 500 people to complete the Salesforce.com Certified Administrator process. He has spent 10+ years in B2B telesales, demand generation, lead management and marketing operations with a variety of businesses including Maxager Technology, MarketLive, and Inference Corporation. Mr. Stewart has advised emerging software companies including Spoke and Kieden (acquired by Salesforce.com). He earned his BA in English from Rutgers University.

Chris Golec

Mr. Golec is CEO of Demandbase – a provider of On Demand Software and Services to improve demand generation at B2B companies. Prior to founding the company in 2005, he co-founded Supplybase in the mid-90’s. Supplybase was a successful supply chain software company that created significant customer value before being acquired by i2 Technologies in 2000 as part of the largest software merger in history. Before entering the software industry, Mr. Golec spent the previous 10 years of his career with GM, DuPont, and GE serving in engineering, sales and marketing roles. He holds a B.S. in Chemical Engineering and an M.B.A.

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Dreamforce 2008 Session Recording: Secrets to Email Campaign Success

One last recorded presentation from Dreamforce...Secrets to Email Campaign Success.

I was on a panel with Charlie McKinney from McKesson talking about email marketing and focusing on various topics like deliverability, targeting and audience, content, tracking, email marketing analytics and best practices for follow-up. Charlie was talking about ExactTarget, and I focused on Vertical Response, two email marketing partners of Salesforce.com.

Here is the abstract from Salesforce.com:
Don’t waste your marketing dollars -- or your credibility -- on email campaigns that don’t produce results. Our panel of email marketing experts shares the secrets of success and answers your questions on list-building techniques and email marketing. Hear the latest trends, evolving opinions, and newest strategies -- and take home tips for improving your email response rates today!

Access the recording (no registration required) here.

November 11, 2008 in Business to Business (B2B) Marketing, Dreamforce, Email Marketing, Marketing ROI, Salesforce.com | Permalink