Webinar: Post-Click Marketing

We're doing our first webinar in ages: Post Click Marketing: Pick Up Where Search Leaves Off.

Wed, Dec 3, 2008 11:00 AM - 12:00 PM PST
Register here.

Trying a few different ways of promoting it. Will keep you posted, but in the meantime here is the abstract:

Are you converting less than 5% of your web site traffic and ignoring the other 95%? Learn how to follow up with your “silent majority” on December 3rd.

This webinar will introduce you to the practice of Post-Click Marketing enabling you to generate more selling opportunities from the clicks you have already paid for from Google, Email, Social Media, SEO, or PR programs.

In less than 30 minutes, Demandbase executives Christopher Golec, CEO and Founder, and Dave Lieberman, VP of Business Development and former Yahoo executive, will share how your company can:

• Assess the potential impact of post click marketing at your company
• Learn how to find out which businesses are on your site right now – for free!
• Turn passive web visits into actionable sales leads
• Discuss best practices in the emerging “post click marketing” field

Wed, Dec 3, 2008 11:00 AM - 12:00 PM PST
Register here.

Comments

[Csalomonlee]

I tried finding you or your company on Twitter. That is one way to promote your webinar. Let me know if you want to chat about other ways ... =)

[Dave deBronkart]

Csalmonlee, http://search.twitter.com/search?q=demandbase worked pretty well for me just now. :)

So, Jason, let's chew on this. We're just starting to explore what we've been calling "lead nurturing," as opposed to post-click marketing. Others are using the term; there's a tiny Wikipedia piece about it.

Our thinking started with what your leading question cites ("convert n% and forget the rest?") and realizing that was silly because in B2B it's a long selling cycle and there's plenty of opportunity to impress someone and educate them long before they're ready to buy. I mean, we succeeded in showing up in their initial search; discard them?? I don't think so.

I've been calling them "the not yet ready" but "post click" is a lot catchier, I must say.

Got any pre-reading I can do? I know enough to know there are several companies out there doing it, but I don't have a clue how to differentiate them. Without letting the cat out of the bag on the webcast itself, you could post a thing or three, topics for us to think about.

Like, in our business, enterprise-scale appointment scheduling systems, there are a few low-rent simple competitors; but our prospects need to think about whether there are underlying rules about which people and facilities can be used for a given appointment. So when my new blog starts up :), that's the sort of thing I'll post about, before a particular webcast.

So: given that I'm ignorant about the space you're in, teach. What makes a difference?

[ginevra - TypePad Community Manager]

hey yall:

I saw a Tweet from you saying you’d been having trouble with TypePad. Let me know if there's anything at all I can do to help you out.