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Web Analytics for B2B

Posted on January 13, 2009 by Jason Stewart

Demandbase is presenting another free B2B best practices webinar next week: Web Analytics for B2B: Tips, Tricks and Beyond.

Ultimately we hope to share some basic navigation for those new to web analytics  — as well as some more advanced tips, a case study on how Demandbase used the goal and funnel functionality in Google Analytics to increase conversions, and details about a few tools from both Google and third parties (including Demandbase Stream) that extend the value of Google Analytics.

We're centering the discussion around Google Analytics for a number of reasons…other than the fact that it is the tool of choice for most websites that use web analytics the functionality in Google Analytics is easily replicated (and built upon) by other web analytics suites like Omniture and WebTrends.

Here are the details and the abstract:

Web Analytics for B2B: Tips, Tricks and Beyond

Thursday, January 22, 2009 11:00 AM – 12:00 PM PST

Register Here

Do you need some tips for how to navigate within Google Analytics, or are you curious as to how other B2B companies are using some of the more advanced features within Google Analytics?

Google Analytics offers a lot more than simple web traffic counts. Campaign monitoring, goal tracking and deep ties to your Google PPC campaigns are just the beginning. How far does Google Analytics go? And where does it leave off?

About Jason Stewart

Mr. Stewart leads demand generation programs for Demandbase and is a recognized marketing technologist and thought leader in the B2B lead generation and lead management space. He founded and leads the Salesforce.com user group in San Francisco and was one of the first 500 people to complete the Salesforce.com Certified Administrator process. He has spent 12 years in B2B telesales, demand generation, lead management and marketing operations with a variety of public and privately held software companies. He earned his BA in English from Rutgers University.
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One Response to Web Analytics for B2B

  1. Mike says:
    January 13, 2009 at 9:33 am

    This seems promising. Google has a lot of tricks up it’s collective sleeve and those tricks are usually extremely useful if fully explored. I look forward to gaining some more insight into Analytics.

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