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Recording Now Available for the Web Analytics for B2B Webinar

Posted on January 26, 2009 by Jason Stewart

Demandbase had a webinar last week, “Web Analytics and B2B.” You can access a link to the recording by registering here. We focused on Google Analytics as an example, and looked at general reports available as well as some more detailed examples and a case study for the Goals and Funnel Visualization.

I also compiled a list of links to the free tools mentioned in the webinar.

The single best blog I have seen on web analytics is Occam’s Razor by Avinash Kaushik, author of Web Analytics: An Hour a Day. Specifically, he had a fantastic post recently called Google Analytics Maximized: Deeper Analysis, Higher ROI and You that featured his “nine point checklist of analytics awesomeness.”

You can also read about the case study we discussed right here in Demandblog!

Fun With Google Analytics – Part 1
Fun With Google Analytics – Part 2

About Jason Stewart

Mr. Stewart leads demand generation programs for Demandbase and is a recognized marketing technologist and thought leader in the B2B lead generation and lead management space. He founded and leads the Salesforce.com user group in San Francisco and was one of the first 500 people to complete the Salesforce.com Certified Administrator process. He has spent 12 years in B2B telesales, demand generation, lead management and marketing operations with a variety of public and privately held software companies. He earned his BA in English from Rutgers University.
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One Response to Recording Now Available for the Web Analytics for B2B Webinar

  1. Research Proposal says:
    October 13, 2009 at 1:12 am

    Blogs are so informative where we get lots of information on any topic. Nice job keep it up!!

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