Recording Now Available for the Web Analytics for B2B Webinar : Best Practices in B2B Demand Generation

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Demandbase In the News

Mr. Stewart leads demand generation programs for Demandbase and is a recognized thought leader in the B2B lead generation and lead management space. He founded and leads the Salesforce.com user group in Salesforce.com’s headquarters location (San Francisco) and was one of the first 500 people to complete the Salesforce.com Certified Administrator process. He has spent 10+ years in B2B telesales, demand generation, lead management and marketing operations with a variety of businesses including Maxager Technology, MarketLive, and Inference Corporation. Mr. Stewart has advised emerging software companies including Spoke and Kieden (acquired by Salesforce.com). He earned his BA in English from Rutgers University.

Chris Golec

Mr. Golec is CEO of Demandbase – a provider of On Demand Software and Services to improve demand generation at B2B companies. Prior to founding the company in 2005, he co-founded Supplybase in the mid-90’s. Supplybase was a successful supply chain software company that created significant customer value before being acquired by i2 Technologies in 2000 as part of the largest software merger in history. Before entering the software industry, Mr. Golec spent the previous 10 years of his career with GM, DuPont, and GE serving in engineering, sales and marketing roles. He holds a B.S. in Chemical Engineering and an M.B.A.

« Web Analytics for B2B | Main | Thanks, Funnelholic! »

Recording Now Available for the Web Analytics for B2B Webinar

by Jason Stewart

Demandbase had a webinar last week, "Web Analytics and B2B." You can access a link to the recording by registering here. We focused on Google Analytics as an example, and looked at general reports available as well as some more detailed examples and a case study for the Goals and Funnel Visualization.

I also compiled a list of links to the free tools mentioned in the webinar.

The single best blog I have seen on web analytics is Occam's Razor by Avinash Kaushik, author of Web Analytics: An Hour a Day. Specifically, he had a fantastic post recently called Google Analytics Maximized: Deeper Analysis, Higher ROI and You that featured his "nine point checklist of analytics awesomeness."

You can also read about the case study we discussed right here in Demandblog!

Fun With Google Analytics - Part 1
Fun With Google Analytics - Part 2

January 26, 2009 in Web Site Analytics | Permalink