demandbase blog:

Joint Webinar Next Week with Marketo

We have a webinar coming up next week, a joint presentation with Marketo's VP of Marketing Jon Miller. It's on Thursday, March 19th at 11AM Pacific, and the official title is Turn Inbound Traffic into Leads and Revenue.

Register here.

Sometimes I like to give a little bit more of a "behind the scenes" description of the content than the "official" description shares. On the surface, this looks like a pretty straightforward webinar sharing some best practices both on the lead generation side as well as the lead management/nurturing end — the two sides of the coin. And that is not a bad thing! When we sat down with Jon to plan out the webinar, however, the idea was a lot simpler and the description only really hints at it … since Marketo uses Demandbase, and Demandbase uses Marketo, why don't we share some background on how we use each others tools in our demand generation and lead nurturing programs?

So there you have it. Jon's going to be talking about Demandbase and I am going to talk about Marketo. Feel free to join us next week.

Click here to see the full description and register for the webinar.

About Jason Stewart

Mr. Stewart leads demand generation programs for Demandbase and is a recognized marketing technologist and thought leader in the B2B lead generation and lead management space. He founded and leads the Salesforce.com user group in San Francisco and was one of the first 500 people to complete the Salesforce.com Certified Administrator process. He has spent 12 years in B2B telesales, demand generation, lead management and marketing operations with a variety of public and privately held software companies. He earned his BA in English from Rutgers University.
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