demandbase blog:

Inbound Marketing Summit 2009, Part One

Today I am out of the office, sitting in a conference room at the Marriott San Francisco listening to a bunch of experts speak at the Inbound Marketing Summit.

I have never been in a room with more people “tweeting” in my entire life.

Getting in the spirit of things, I have been using Twitter to take notes…so here is my stream of “Tweets” for the morning session of the Inbound Marketing Summit, in reverse chronological order. Follow me on Twitter @jasondemandbase, follow the conference by searching on Twitter for #ims09…

RT @jfouts Every company owes it to their employees to define their social media policy #ims09 @charleneli11 minutes ago

RT @GreenSmith: Awesome preso by @charleneli Slides up later at slideshare.net/charleneli #ims0911 minutes ago

RT @davemorse: #IMS09 David Meerman Scott – Don’t talk about your products… publish relevant & valuable content to specific buyer personas11 minutes ago

RT @fromechosign Sales 2.0 Ultimate Resource Guide http://bit.ly/BKm6C ConnectAndSell Demandbase EchoSign InsideView LucidEra Xactly …14 minutes ago

#ims09 “giving up control” shouldn’t be scary, too many people underestimate their prospects’ bulls!@# detectors.17 minutes ago

#ims09 – multiple speakers stressing “giving up control” and letting people talk about you on their terms. Why is that so scary?18 minutes ago

# @aargenz1 you’re right, demandbase focuses on b2b – we can ID ISPs, but value is identifying an IP when it is associated to a business.23 minutes ago in reply to aargenz1

#ims09 educating your curmudgeon about social media, identify their passion, show what social media has to offer related to that passion28 minutes ago

#ims09 do you work with a curmudgeon? “It’s too risky” – “Unproven ROI” – “It’s a fad, it’s a waste of time”30 minutes ago

#ims09 twitter question – if they limit our number of characters, why make us put a # in front of terms we want to highlight?34 minutes ago

#ims09 the only way to understand social media is to actually use it36 minutes ago

#ims09 biggest hurdle these community vendors need to overcome – amount of work to create something that people are terrified will fail?37 minutes ago

RT @paulswansen: Retweeting @Genuine: Always love when someone brings up Cluetrain in a marketing conference Bravo @rossmayfield #ims0941 minutes ago

#ims09 yay! 90 minutes in, our first mention of swine flu44 minutes ago

hilarious! RT @CommunispaceCEO: @tamicasey Kinda like “5 white men in jeans talk about community”. :) #ims0944 minutes ago

#ims09 LOL I am wearing the right uniform for the event, according to @dmscott … jeans and a jacketabout 1 hour ago

#ims09 advice for life and work, don’t criticize unless you have a suggestion on how to make things better, present in a constructive way.about 1 hour ago

#ims09 interesting question…impact of twitter on online communities? Are people tweeting about you rather than going to your community?about 1 hour ago

#ims09 – online community – empowering people to bitch and moan. In a good way!about 1 hour ago

#ims09 @chrisbrogan has mentioned beer 6 times, and it’s not even 10:30. We know where his head is at!about 1 hour ago

#ims09 @chrisbrogan “hide the broccoli in the mashed potatoes” – inbound marketing content publishing advice?about 1 hour ago

#ims09 huge fear in building an online community for your company…”if you build it, they might not come”about 1 hour ago

@dmscott says: nobody cares about your products except for you. they care about their problems.about 2 hours ago

#ims09 @dmscott on the internet, you are what you publishabout 2 hours ago

#ims09 think of the different visitor or buyer “personas” of the people visiting your website. Do you have all your bases covered? DMSabout 2 hours ago

@JoeMannaLive free wifi at #ims09 is cool, power outlets in first two rows. But it doesn’t allow VPN access! Bummer! I hate webmail.about 2 hours ago in reply to JoeMannaLive

monitoring the #ims09 stream waiting for it to start, surrounded by marketing peeps. Nice!about 3 hours ago

Sitting and checking email, waiting for #ims09 to startabout 3 hours ago

About Jason Stewart

Mr. Stewart leads demand generation programs for Demandbase and is a recognized marketing technologist and thought leader in the B2B lead generation and lead management space. He founded and leads the Salesforce.com user group in San Francisco and was one of the first 500 people to complete the Salesforce.com Certified Administrator process. He has spent 12 years in B2B telesales, demand generation, lead management and marketing operations with a variety of public and privately held software companies. He earned his BA in English from Rutgers University.
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