demandbase blog:

Inbound Marketing Summit 2009, Part Two

Here's part two from the Inbound Marketing Summit
in San Francisco. I've got a bit more time so have
sorted through my "tweets" and I'm sharing only the
best ones.

It is certainly a strange way to participate in
an event. There are screens on either side of the
room, "tuned in" to live feeds showing tweets about
the Summit. You'll often see your own thoughts and
comments (or pictures of you) floating by on the
screen, and almost everyone has either a laptop open
or their smart phone in their hand, and the sound of
typing is almost as loud as the people speaking.

Tomorrow I'll pull together one more post, with
just the highlight tweets and a few overriding themes
and thoughts pulled from the content (which is king,
by the way…)

Anyway, here you go…

conversation at #ims09 reminds me of something
@southwestair said re hiring for social marketing ..
hire for attitude, train 4 the job

"why would anyone pay you to do this?" true of many
many businesses, no? not just "internet" and social
networking ones … #ims09

RT @rebekah_king: Moderator asks panelists "why would
anyone pay you to do this?" elephant in the room
*exposed* #ims091 minute ago from TweetDeck
by the end of the year, we'll probably be monitoring
100 times more content than we are today… #ims0911

RT @alyce: like comment from radian6 – social media
didn't invent negative comments, but gives us a way
to engage #ims0913

RT @JGuthmann: "have to treat corporate website like
it's a magazine. Consider editorial calendars, etc."
from @jasonfalls #ims091 minute ago from TweetDeck
@chrisbrogan talking about beers and drinking. again.
Maybe I'm just sensitive because I'm thirsty. :-)
#ims092

RT @CCSeed: "Is it recent? Is it relevant? That
drives search" @jasonfalls #ims0914

Want traffic? Simple. Create unique content, make
sure it is valuable, create it often, and make it
available to people for free. #ims0920

@loic builds on Adobe AIR because AIR rocks. plain
and simple. and I am not just saying that because of
Demandbase Stream. :-) #ims0943

@loic best presentation at #ims09 so far. Can I get
your slides, please? Love the thoughts on what people
want (all for free, etc)4

Not the end of the world if a blogger or user posts
something negative, it's an opportunity! Why do they
feel that way? R they right? #ims0913

RT @marcusnelson: Ship as soon as you can, even if it
is far from being perfect – @loic #ims0916

It's funny….Seesmic is like "seismic" (as in
change) but said with @Loic's French accent. #ims0918

#sms09 seesmic presentation…by "community" does he
mean social network? Or your online corproate
community?20

ok. recurring theme #ims09. build a community. I get
it. Am I so wrong to think I'm not there yet even
though I should? Am I alone?21

@eperry something I tweeted earlier…isn't tweetdeck
acting more like an inbox every day? #ims09 -funny
b/c she is sitting right next to me24

inbound marketing not the end of outbound. It will
just change the way we do it. we drive people to
content now rather than to offers #ims0933

@dmscott if I received a message via carrier pigeon
I'll tell you one thing…I would open it! #ims0936

RT @JoeMannaLive: many companies who write press
releases write for their boss, not their audience.
This has to change #ims0940

so odd…I find myself paying more attention to the
tweets about the speakers than to the speakers
themselves #ims091 minute ago from TweetDeck
@mobomedia I'm using TweetDeck to take my
notes…print them out later #ims092

in
reply to mobomedia
interesting point at #ims09 Is TweetDeck really all
that different from my inbox? I use them in very
similar ways -"interruption" marketing5

#ims09 money quote from @chrisbrogan – adult industry
and Wall Street Journal have same problem right
now!14

#ims09 lesson from adult industry marketing…in
order to compete against free stuff, your value-add
needs to be a personal relationship20

#ims09 topic I've been waiting for – applying "adult
industry" marketing best practices to traditional
business. Bummer no slides though.29

RT @JoeMannaLive: C = 4m + 3v + 2(i-f) – 2a –
Copyrighted to Marketing Experiments. Formula on
conversions. Wow. #ims0943

#ims09 wow wow wow. Marketing experiments conversion
index. so much in such a straightforward formula.43

About Jason Stewart

Mr. Stewart leads demand generation programs for Demandbase and is a recognized marketing technologist and thought leader in the B2B lead generation and lead management space. He founded and leads the Salesforce.com user group in San Francisco and was one of the first 500 people to complete the Salesforce.com Certified Administrator process. He has spent 12 years in B2B telesales, demand generation, lead management and marketing operations with a variety of public and privately held software companies. He earned his BA in English from Rutgers University.
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