B2B Paid Search Webinar Today (July 29th) : Best Practices in B2B Demand Generation

If you enjoyed my last post, an interview with paid search expert Terry Whalen on paid search and B2B, you might want to join us for a webinar today, July 29th: 10 Secrets to Better B2B Paid Search Campaigns.

A recording will also be made available.

Here's the description:

If more than 90% of business buyers find the products or services they need through search, then why are B2B marketers finding it challenging to drive results in paid search campaigns?

The vast majority of paid search advertising through Google AdWords is focused on business to consumer (B2C). B2B companies rely on paid search to generate new leads, but B2B conversions are very different than a B2C company.

B2B companies are often simply hoping to capture a name to add to their marketing database so that they can begin the lead nurturing process, and sales cycles tend to be upwards of 12 months. ROI can take much longer to measure than in B2C, and you always need to preserve your brand.

Google is someplace you need to be, but managing your B2B Google AdWords campaigns can be very challenging.

Speakers Terry Whalen from CPC Search and Jason Stewart from Demandbase will share 10 helpful tips for managing your B2B Google Adwords campaigns, including:

• Update Your Campaigns for Quick Wins
• Integrate Google Adwords With Your CRM to Track ROI
• Content Match and B2B
• Find Those Keywords You Aren’t Thinking Of
• Analyzing the Value of Your Clicks … Even When They Don’t Convert

Terry Whalen is a partner at CPC Search, a full-service PPC management firm that optimizes PPC campaigns on behalf of its clients. Prior to running CPC Search, Terry led marketing initiatives at Citrix’s GoToMyPC, and he received his MBA from UC Berkeley’s Haas School of Business.

Jason Stewart leads online marketing programs for Demandbase and is the lead blogger at Demandblog. Jason has more than 10 years of online marketing and B2B lead generation and management experience. He founded and leads the Salesforce.com user group in Salesforce.com’s headquarters location (San Francisco) and was one of the first 500 certified Salesforce.com Certified Administrators.