Anatomy of a Marketing Automation Manager : Best Practices in B2B Demand Generation

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December 4, 2009
BtoB Online
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December 1, 2009
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Leading Demand Gen Solution Providers Connect To Form “The Marketing Cloud”

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Mr. Stewart leads demand generation programs for Demandbase and is a recognized thought leader in the B2B lead generation and lead management space. He founded and leads the Salesforce.com user group in Salesforce.com’s headquarters location (San Francisco) and was one of the first 500 people to complete the Salesforce.com Certified Administrator process. He has spent 10+ years in B2B telesales, demand generation, lead management and marketing operations with a variety of businesses including Maxager Technology, MarketLive, and Inference Corporation. Mr. Stewart has advised emerging software companies including Spoke and Kieden (acquired by Salesforce.com). He earned his BA in English from Rutgers University.

Chris Golec

Mr. Golec is CEO of Demandbase – a provider of On Demand Software and Services to improve demand generation at B2B companies. Prior to founding the company in 2005, he co-founded Supplybase in the mid-90’s. Supplybase was a successful supply chain software company that created significant customer value before being acquired by i2 Technologies in 2000 as part of the largest software merger in history. Before entering the software industry, Mr. Golec spent the previous 10 years of his career with GM, DuPont, and GE serving in engineering, sales and marketing roles. He holds a B.S. in Chemical Engineering and an M.B.A.

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Anatomy of a Marketing Automation Manager

Great post over at the LeadSloth blog....Why Are Marketing Automation Managers So Hard to Find?

With tight marketing budgets and marketers wearing more hats it's especially interesting to see a marketing automation job description laid out like this. A great description to pull together your job requirements for the position that is opening up, or a great blueprint on what you need to learn how to do to make yourself more valuable. Great discussion in the comments area as well, especially about the science of marketing automation vs. the art, because while it is one thing to know how to launch a campaign and track the results, it is still another to be able to write the copy or create the offer that people will respond to.

Nice post, Jep!

October 20, 2009 in Business to Business (B2B) Marketing, CRM and SFA, Lead Generation, Demand Generation | Permalink