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What's New

December 4, 2009
BtoB Online
Demandbase Professional for Publishers Debuts

December 1, 2009
DemandGen Report
Leading Demand Gen Solution Providers Connect To Form “The Marketing Cloud”

November, 2009
DestinationCRM
Climbing to New Heights of Lead Generation

November, 2009
Harvard Business Review
Paths to Revenue: Mid-Market CEOs Share Best Practices

October 12, 2009
DemandGen Report
Demandbase Adds Analytics To Provide Deeper Insights Into Lead Sources, Behavior

October 6, 2009
BtoB Online
Demandbase Enhances Customer Acquisition Solution

September, 2009
Business Week
To Generate Sales Leads, Develop an Inbound Marketing Strategy

Demandbase In the News

Authors

Jason Stewart

Mr. Stewart leads demand generation programs for Demandbase and is a recognized thought leader in the B2B lead generation and lead management space. He founded and leads the Salesforce.com user group in Salesforce.com’s headquarters location (San Francisco) and was one of the first 500 people to complete the Salesforce.com Certified Administrator process. He has spent 10+ years in B2B telesales, demand generation, lead management and marketing operations with a variety of businesses including Maxager Technology, MarketLive, and Inference Corporation. Mr. Stewart has advised emerging software companies including Spoke and Kieden (acquired by Salesforce.com). He earned his BA in English from Rutgers University.

View Jason Stewart's profile on LinkedIn


Chris Golec

Mr. Golec is CEO of Demandbase – a provider of On Demand Software and Services to improve demand generation at B2B companies. Prior to founding the company in 2005, he co-founded Supplybase in the mid-90’s. Supplybase was a successful supply chain software company that created significant customer value before being acquired by i2 Technologies in 2000 as part of the largest software merger in history. Before entering the software industry, Mr. Golec spent the previous 10 years of his career with GM, DuPont, and GE serving in engineering, sales and marketing roles. He holds a B.S. in Chemical Engineering and an M.B.A.

« The Irony of Using Social Media to Monitor Social Media | Main | Competitive Marketing Intelligence »

B2B Marketing Content From Dreamforce

by Jason Stewart

A friend alerted me to the fact that all of the breakout sessions from Salesforce.com's Dreamforce event are now up for viewing on Youtube. Haven't heard much about through "official" SFDC channels, so thought I would share.

I was involved with two sessions:

Search Engine Marketing Junkies
Learn from a panel of B2B search engine marketing junkies how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more. Speakers: Sean Whiteley, salesforce.com; Howard Brown, Demand Results, LLC; Jason Stewart, Demandbase; Terry Whalen, CPC Search and Lauren Vacarrello from salesforce.com.

Advanced Campaign Management: Lead Nurturing and Campaign ROI
Learn more about salesforce.com's lead nurturing and campaign ROI functionality, and you'll walk away with practical tips on how to build automation and measure results to improve your marketing effectiveness. Featuring speakers John Kucera from Salesforce.com and Jason Stewart from Demandbase.

"Junkies" was a panel that jumped right into the discussion, and "Campaign Managment" featured John Kucera from Salesforce.com doing a demo of how to create a lead nurturing campaign in Salesforce.com without a marketing automation system. I jump in at the 15 minute mark to show how to implement and utilize the campaign influence functionality in Salesforce.com.

All 198 sessions can be found here. Lots of stellar discussion, regardless to whether you are a Salesforce.com customer or not.

December 11, 2009 in Business to Business (B2B) Marketing, CRM and SFA, Dreamforce, Marketing ROI |

Comments

Ricky

Great Post! Especially your paragraph on promoting white papers. It's right on target--a must-read for anyone considering using them to generate more leads and close sales.Technical products aren't the only good candidates for white papers, however. Anything that is perceived by the reading audience to be expensive, complicated, or require a lot of thought before making a decision can also be a candidate.

Posted by: Ricky | December 14, 2009 at 08:49 AM

Tony Marais | SEO Company

This was a good read. I use Salesforce for my CRM needs and would have loved to attend the dream force seminar.

Maybe next year :)

Posted by: Tony Marais | SEO Company | January 12, 2010 at 04:25 PM

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