I read a blog post recently that I can't stop thinking about from The Adaptive Marketer. My friend Rob Rose writes how Best Practices Produce Mediocre Results.
Seriously, how much sense does that make? If you strive to make sure all of your marketing efforts observe "best practices" how are you ever going to achieve anything other than very average results? Your conversion rate may be 2% — but would that crazy idea you had but were too chicken to try have yielded an 8% conversion rate?
True, you might fail when you try something new. But you might not. You might just succeed. Wildly and beyond all expectations. Some of my best successes have come from adapting after a mistake. How about you?
Rob explains it much more eloquently than me. Check it out.
Jason….
just saw this – and had to come in and thank you for the shout-out. I’m so glad that it spurred some thinking.
Love this blog – and had a great time with some of your colleagues at the Sigma event. Missed you tho! See you soon.
~rr