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Top Takeaways from the Adobe Omniture Summit

Posted on March 17, 2011 by Jason Stewart

I heard someone say last week that 30% of all online marketing spend was represented in Salt Lake City at the Adobe Omniture Summit.

That's a lot of money.

It also occurred to me that lots of people would be interested in what these folks had to say, regardless as to whether or not they were using Adobe/Omniture tools like SiteCatalyst (analytics) or Test & Target (multivariate testing). I created a group on LinkedIn, and invite everyone who went to the show to share their top takeaways from the summit. I posted two takeaways up there to get the ball rolling.

Also, I'm pulling together a webinar next week to discuss the feedback. Register here.

About Jason Stewart

Mr. Stewart leads demand generation programs for Demandbase and is a recognized marketing technologist and thought leader in the B2B lead generation and lead management space. He founded and leads the Salesforce.com user group in San Francisco and was one of the first 500 people to complete the Salesforce.com Certified Administrator process. He has spent 12 years in B2B telesales, demand generation, lead management and marketing operations with a variety of public and privately held software companies. He earned his BA in English from Rutgers University.
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3 Responses to Top Takeaways from the Adobe Omniture Summit

  1. Guillotines says:
    March 18, 2011 at 6:39 am

    Please keep us posted regarding the webinar.

  2. Gao Yun Feng says:
    March 18, 2011 at 5:56 pm

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    I am a webmaster. I manage 2 websites:
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    Site Title: Made in China B2B
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    If you are willing to exchange link with me, please contact me.
    I am looking forward to your reply!
    Best Regards,
    Gao Yun Feng
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    BtoB B2B
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  3. Lisa Nirell says:
    March 25, 2011 at 3:37 pm

    Hi! I attended your March 23 webinar. I would love the replay. When are you going to post that?
    Thank you for the great information.
    Lisa

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